Black is a colour that fades and eventually turns into grey, thus
making the need for a replacement imminent.
In an economy where every day is a struggle and opulent consumption
may be regarded as somewhat suspicious, the lavish extravaganza of
ostentatious consumer behaviour has switched to smart buying.
In the sixties, AmEx awarded success gold status, in the eighties it
was platinum and finally, in 1999 came the Centurion Card (or black).
Black spawned a revolution in marketing where everything all of a
sudden was black this or black that, and while this was once the
epitome of success, it's now seen as remains of a bygone era. Instead
customers will look for smarter ways of looking wealthy and affluent
by turning to brown instead.
Just like the luxurious Brown's Hotel in London is understated and
discreet, the new era of brown will involve less Champagne partying
and more sophisticated mingle with a cocktail; less Euro Disco and
more Beat Bossa; less trinkets and more substance; less being the
scene of the party, more not even being seen at parties. Think of it
like the difference between Posh Spice – Black, and Tina Fey – Brown.
It's not enough to just be rich and able to brag about it, now you
need class too and that is not something you have with a fist full of
cash.
It's now also time [sic] to forget about the huge slabs of metal
poised upon the wrist of many a swaggering man. Gone are the days
where the Rolex Yacht Master was an enviable piece of man jewellery,
instead the Prince or a simple Datejust is the wrist accoutrement to
enjoy. For all the bearers of oversize watches like the Cartier Santos
100, Hublot Big Bang and Audemars Piguet Offshore, use a watch that
doesn't reflect the size of your ego as there must be more you have to
offer the world.
In 2008 Porsche re-launched the classic brown metallic on the 997
Turbo Cabriolet and others soon followed suit, the latest being the
Mansory Bugatti Veyron Vincerò, however Bugatti themselves came out
with the Veyron "Fbg par Hermès" about a year ago already and are now
returning to their roots with the classic Bleu Royale colour from the
iconic Type 35. Hermès has also collaborated with Eurocopter,
resulting in the magnificent l'Hélicptère and the Costes Yachting
Perle' is a joy to behold in its sobriety of natural colouring. Of
course, they're all featured in brown.
Brown is not only a new concept, but the muted tones of brown also
convey a feeling of subdued elegance, a tactful way of exploring the
quality of life and if you still insist on sitting with a Cristal
Jeroboam at your local establishment, you had better have a face like
Doutzen Kroes, or you will be very lonely.
By the way, I am looking forward to the new Brown Card from any major
credit card supplier and it shan't have money as its foremost
requirement, but style.
Brown on JamesList.com:
Yacht - Palmer Johnson Hokulani http://www.jameslist.com/AdvertPage/1228
Mansory Bugatti Veyron Vincerò http://www.jameslist.com/AdvertPage/32281
Porsche 997 Carrera http://www.jameslist.com/advert/1613
Rolex Datejust http://www.jameslist.com/advert/19819